There’s a peculiar phenomenon that occurs when we encounter something new—a shiny app, a promising tool, or an idea whispered about in TED Talks and Linkedin posts. We know it’s supposed to help, supposed to change things, but when we open it the only thing that greets us is a yawning chasm of possibilities. Tabs. Buttons. Boxes labeled “Import.” And suddenly, we’re left with that gnawing feeling: What do I do now? Or worse: What should I want to do now?
As many of those around me have heard me saying, often ‘we don’t know what we don’t know’. Such a curse! We all have blindspots, especially when faced with something we are unfamiliar with. And for anyone in sales, marketing, or anywhere near a revenue forecast or a customer satisfaction survey—fields rife with metrics, pipelines, and ever-looming KPIs—it’s a real kicker.
At Tinkery, we’ve felt that sensation too. That’s why we are creating Tinkery Recipes. Like a cooking book, preset workflows that help you navigate the most common use cases you will face when trying to analyze key data points that, just like a wizard, take you step-by-step to a nicely baked and aromatic cake made of reports and insights.
Why so many of us are lost
This is what usually happens – we are handed a sleek new tool, one that promises to revolutionize our ad campaigns or sales pipelines. We log in, and instead of clarity, we are greeted with the dreaded digital abyss, a plain blank dashboard that seems to say, “It’s your move.”
Now, here’s the other side of the coin: tools like this work, if you know how to use them. Big if! But many of us don’t, because the modern workplace has a dirty little secret: nobody likes admitting they don’t know what they’re doing (j/k). We bluff, we guess, and then we Google. Or we Chat it, as youngsters say these days.
This is where Tinkery Recipes come in.
The Recipe concept
A Tinkery Recipe is exactly what it sounds like—a set of instructions to tackle a problem that’s been annoying you (and probably your boss) for weeks. It’s basically a map for common commercial workflows, tailored to the maddening complexities of sales, marketing, and customer operations. Except unlike cooking, there’s no risk of burning your insights or overcooking your pipeline.
Here’s how a Recipe might look in practice:
- Start small: Let’s say you’re analyzing Google Ads performance. You pick the Recipe by simply scrolling down the list of available flows.
- Mix ingredients: Tinkery guides you to first connect your data sources—Google Ads, spreadsheets, maybe CRM data.
- Follow steps: Then it takes you to its Workbench and, by suggesting prompts that are specific to that use case, it helps you clean up the data and showing you what matters: Which ad works best? Where’s your budget bleeding? What’s bringing in revenue?
- Taste-test the results: Finally, Tinkery proposes the right visual dashboards and actionable recommendations, served piping hot, ready to share with the team.

A bit of comparison (because we are not alone)
Now, it’s worth noting: Tinkery isn’t the only chef in this kitchen. Tools like Dataiku and Alteryx have their own “recipes.” But here’s the thing—they’re cooking for Michelin-star data scientists. These platforms are rich, complex, and can be intimidating to the average RevOps manager who just wants to know if their pipeline is leaking leads.
Tinkery? Tinkery’s for the rest of us. No PhD in statistics. No tinkering under the hood. Just plug, play, and presto—insights served on a platter.
The bigger picture: a cookbook for the future
In our first release, the list of recipes will be carefully curated and offer solutions to key headaches: sales forecasting, ad optimization, customer retention. The greatest hits of commercial operations. But this is just the beginning. Our vision is a world where you—the marketers, the RevOps pros, the CX wizards—help us build the Recipes of tomorrow.
Soon users will be able to contribute their workflows, refine others, and vote on the most brilliant ideas. A living cookbook for commercial operations, written by the very people who live it. That’s where we’re heading, and we want you to be part of it.
So here’s the pitch: Stop floundering in the “not knowing.” Start turning your commercial data into real, tangible progress. And better yet, help us make Tinkery smarter, sharper, and more useful for teams everywhere.
Drop us a message. Tell us what you need. Share your genius with the world. Because if there’s one thing we all know, it’s this: sometimes, the right recipe changes everything.