In today’s data-driven world, businesses of all sizes rely on business intelligence (BI) tools to make informed decisions. However, not all BI tools are created equal. While traditional enterprise BI platforms have long been the go-to choice for large organizations, … Read More

Strategic revenue metrics SMBs can’t afford to ignore
Running a business can often feel quite daunting (not that I am talking from experience! 😉 ). You’re trying to balance growth, manage your team, and keep customers happy, all while fending off the occasional disaster. By now, we can … Read More
Tinkery Recipes, turning confusion into clarity
There’s a peculiar phenomenon that occurs when we encounter something new—a shiny app, a promising tool, or an idea whispered about in TED Talks and Linkedin posts. We know it’s supposed to help, supposed to change things, but when we … Read More
Contextual data and its role within business intelligence
Data, as many like to say, is the new oil. But without refinement, oil is just thick, useless sludge. For businesses, raw data is equally inert until it’s structured, contextualized, and interpreted. The real game-changer isn’t just having access to … Read More
From minimum viable to minimum lovable
A few days ago we silently launched Tinkery in beta, aka private release, a version of the product which is compelling and that also aims to delight, despite not being fully complete from a functionality and UI standpoint. With a … Read More
Predictive analytics as the Swiss-knife to help reshape sales performance
At Tinkery, we believe that AI isn’t just a tool, it’s the strategic force reshaping commercial operations. As the pace of technology accelerates, AI has evolved from being a back-office experiment to a frontline driver of efficiency and insight. We … Read More
SaaStock Europe 2024. Insights and Takeaways from Dublin
If you ever need an excuse to visit Dublin (as if the pubs and the charm weren’t enough), SaaStock Europe 2024 made a compelling case. Packed to the brim with founders, investors, and SaaS enthusiasts, it was a whirlwind of … Read More
The curious journey of data democratization
Imagine your company’s data as a very complicated dinner party. You’ve invited everyone—customer trends, sales figures, marketing results—but they’re all sitting at different tables, not talking to each other, with some guests so isolated you’ve forgotten they even exist. You’re … Read More