There’s a peculiar phenomenon that occurs when we encounter something new—a shiny app, a promising tool, or an idea whispered about in TED Talks and Linkedin posts. We know it’s supposed to help, supposed to change things, but when we … Read More
Stories, Strategies, and Smarter Decisions
Contextual data and its role within business intelligence
Data, as many like to say, is the new oil. But without refinement, oil is just thick, useless sludge. For businesses, raw data is equally inert until it’s structured, contextualized, and interpreted. The real game-changer isn’t just having access to … Read More
From minimum viable to minimum lovable
A few days ago we silently launched Tinkery in beta, aka private release, a version of the product which is compelling and that also aims to delight, despite not being fully complete from a functionality and UI standpoint. With a … Read More
Predictive analytics as the Swiss-knife to help reshape sales performance
At Tinkery, we believe that AI isn’t just a tool, it’s the strategic force reshaping commercial operations. As the pace of technology accelerates, AI has evolved from being a back-office experiment to a frontline driver of efficiency and insight. We … Read More
SaaStock Europe 2024. Insights and Takeaways from Dublin
If you ever need an excuse to visit Dublin (as if the pubs and the charm weren’t enough), SaaStock Europe 2024 made a compelling case. Packed to the brim with founders, investors, and SaaS enthusiasts, it was a whirlwind of … Read More
The curious journey of data democratization
Imagine your company’s data as a very complicated dinner party. You’ve invited everyone—customer trends, sales figures, marketing results—but they’re all sitting at different tables, not talking to each other, with some guests so isolated you’ve forgotten they even exist. You’re … Read More
Tinkery’s Data Challenge survey results are in. How data chaos is slowing businesses down
In a world where data drives decisions, you’d think businesses would be equipped with the tools they need to make the most of it. But as revealed by our recent Data Challenge survey, commercial teams are facing significant roadblocks, from … Read More
From chaos to clarity: why Tinkery exists
For nearly two decades, I’ve worked in roles where data was supposed to make everything easier—where it promised to provide clarity, help make decisions, and lead teams to success. Instead, what I often faced was a mess. Data scattered across … Read More