Author Archives: Noel Ortiz

Imagine your company’s data as a very complicated dinner party. You’ve invited everyone—customer trends, sales figures, marketing results—but they’re all sitting at different tables, not talking to each other, with some guests so isolated you’ve forgotten they even exist. You’re … Read More

In a world where data drives decisions, you’d think businesses would be equipped with the tools they need to make the most of it. But as revealed by our recent Data Challenge survey, commercial teams are facing significant roadblocks, from … Read More

For nearly two decades, I’ve worked in roles where data was supposed to make everything easier—where it promised to provide clarity, help make decisions, and lead teams to success. Instead, what I often faced was a mess. Data scattered across … Read More