And what to do instead
If you’re in Revenue Operations (RevOps), Marketing Ops, or Customer Experience Ops, your data stack is probably failing you.
Not because you don’t have the tools, but rather because the tools you have weren’t built for you.
The (so-called) “Modern Data Stack” was designed for analysts, not operators
Let’s look at what most operations teams are working with today:
| Tool | Purpose | Designed for |
| CRM (like HubSpot or Salesforce) | Store customer and deal data | Sales & IT |
| Spreadsheets (Excel, Google Sheets) | Data stitching, ad hoc reporting | Everyone |
| BI Dashboards (Looker, Tableau, Power BI) | Data visualization | Data teams, analysts |
| ETL Tools (Supermetrics, Funnel.io) | Move & clean marketing data | Analysts, engineers |
Despite all this, ops teams still:
- Export data manually
- Stitch together reports in Excel
- Wait for analysts to build dashboards
- Spend hours finding the same insights every week
That’s because these tools aren’t built for daily, fast decision-making.
They’re built for scale, precision, and long-term analysis, not for answering “What’s broken in our funnel today?”.
Ops teams struggle with current reporting tools
Most BI tools give you dashboards, not decisions.
You can build graphs, but they lack context, they require technical setup, they don’t connect insights across tools and they often delay your reaction time.
And spreadsheets?
They’re powerful, but fragile.
Your data stack collapses when:
- A formula breaks
- A field changes in your CRM
- You forget where the original data lives
In short, most Marketing, RevOps and CXOps leaders are stuck in a reactive cycle of data chaos.
And CRMs… don’t get me started. We love CRMs, we really do. But in my 20-year career I still haven’t found a company in which their contact, lead, scoring or deal data was squeaky clean. Or even mostly usable. And it’s normal – if you are dealing daily with thousands of rows, it’s impossible to have it all ready to quickly extract insights out of it.
What Commercial teams actually need: context, not just charts
Let’s break it down.
You don’t need:
- More charts
- More dashboards
- Another Google Sheet
You need:
- Answers to real questions like
- “Why are deals stalling in Europe?”
- “Which channels drive the most renewals?”
- “Which leads have the highest likelihood of converting this month?”
- The ability to get those answers without waiting on someone else
- A system that works like a second brain for your operations
Introducing the Commercial Intelligence Layer
This is where Tinkery comes in.
We’re building a new category: Commercial Intelligence.
It’s not BI. It’s not ETL. It’s definitely not a CRM.
It’s a lightweight layer that connects your CRM, support, and marketing tools, and lets you ask them questions in plain English (or Spanish, or Chinese – you name it).
Example:
“Show me churn by onboarding score, filtered by region.”
→ Tinkery answers in seconds. Graph included. No SQL, no analyst.
With Tinkery, Ops teams get answers, not meaningless charts.
The cost of a broken ops data stack
Here’s what we’ve seen across dozens of companies:
- 5–10 hours/week lost to manual report building, per person(!)
- Delayed decisions due to messy or inaccessible data
- Poor visibility across the funnel (especially when teams don’t align on metrics)
- Burnout from operating in constant “data firefight” mode
The new Ops stack, explained
Here’s how leading RevOps (and Marketing, and CX) teams are evolving:
| Old Stack | New Stack (with Tinkery) |
| CRM + Sheets + BI + hope | Tinkery connects everything and answers questions directly |
| Wait for dashboards | Ask a question → Get an answer |
| Separate reports per team | Cross-functional insights in one place |
| Reactive metrics | Proactive signals + context |
Your data stack needs an upgrade
If your job includes pipeline health, customer churn, campaign ROI, or support volumes… You deserve better tools.
Tinkery gives you a commercial intelligence layer built specifically for ops teams.
No more dashboard noise.
Just clear, clean, contextual answers.What are you waiting for? Try it out now!